By Tom Quiner
People buy from people they like and trust.
That’s been my experience in the marketing business the past four decades.
I think it applies to politics to a large extent.
Barack Obama won in 2008 because voters liked and trusted him.
He won reelection in 2012 because voters liked and trusted Republicans less than Mr. Obama.
By 2014, the reality of the Obama con game was no longer able to be ignored, and the Democratic Party suffered a stunning repudiation by the voters.
Author and Wall Street Journal pundit, Peggy Noonan, characterized the Dems’ defeat as a failure of the “3 C’s:”
Competence: The administration has shown little
talent for or focused interest in running the federal government well, and has managed the executive agencies very poorly.
Coherence: The administration has been unable to explain persuasively the reasoning behind its current priorities (global warming? really?) or its decisions…
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